One of my favorite things when traveling and doing fashion research, is to discover new designers. Each one with their point of view right under our eyes, or rather transparent in each fabric!

I loved Jonathan Simkhai for example, began his brand in 2010 in New York. He showed his first runway show in 2015, alluring his female audience with his well-structured pieces with a strong masculine touch while displaying a sensual and elegant feminine flair.
 
His focus is on a modern and cosmopolitan woman, translating his vision freshly thru his pieces with close attention to detail and well designed female silhouettes. Full-bodied fabrics and striking colors are another characteristic of this young designer, as you can check out with the red blouse below.

I also liked to see that even on the top of his ascending game, his pieces are not ridiculously expensive. This blouse for example costs US $ 295.00.

Another super cool idea –  Jonathan joined Lyst and Uber during Fashion Week this past February putting surprise bags with clothes inside the Uber cars, with different styles for different neighborhoods of NYC. The perfect touch of brilliance goes to the slogan –  “I’ve got clothes – in different codes.” I love these ideas and collaborations in fashion worldwide. Touché!